{"id":1491,"date":"2023-07-24T16:13:48","date_gmt":"2023-07-24T07:13:48","guid":{"rendered":"https:\/\/tokoton.biz\/blog\/?p=1491"},"modified":"2023-07-24T16:14:15","modified_gmt":"2023-07-24T07:14:15","slug":"what-is-structured-data","status":"publish","type":"post","link":"https:\/\/tokoton.biz\/blog\/what-is-structured-data\/","title":{"rendered":"\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u30fb\u7a2e\u985e\u30fb\u5b9f\u88c5\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac"},"content":{"rendered":"\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5185\u90e8\u65bd\u7b56\u306e\u4e00\u3064\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u5bfe\u5fdc\u304c\u3042\u308a\u307e\u3059\u3002\u805e\u3044\u305f\u3053\u3068\u306f\u3042\u3063\u3066\u3082\u3088\u304f\u308f\u304b\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<div class=\"wp-block-sgb-say\"><div class=\"sgb-block-say sgb-block-say--left\"><div class=\"sgb-block-say-avatar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tokoton.biz\/blog\/wp-content\/uploads\/icon.jpg\" width=\"80\" height=\"80\" style=\"border-color:#eaedf2\"><div class=\"sgb-block-say-avatar__name\"><\/div><\/div><div class=\"sgb-block-say-text\"><div class=\"sgb-block-say-text__content\" style=\"color:#333;border-color:#d5d5d5;background-color:#FFF\">\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<span class=\"sgb-block-say-text__before\" style=\"border-right-color:#d5d5d5\"><\/span><span class=\"sgb-block-say-text__after\" style=\"border-right-color:#FFF\"><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"toc\"><br \/>\n<b>Warning<\/b>:  Undefined array key \"is_admin\" in 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id=\"i-6\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u7a2e\u985e<\/h2>\n\n\n\n<p><strong>\u73fe\u5728Google\u304c\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306f30\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u6d3b\u7528\u30a4\u30e1\u30fc\u30b8\u3092\u81a8\u3089\u307e\u305b\u308b\u305f\u3081\u306b\u3001\u3044\u304f\u3064\u304b\u4f8b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-7\">\u73fe\u5728\u4f7f\u3048\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u4e00\u89a7<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a18\u4e8b<\/li>\n\n\n\n<li>\u66f8\u7c4d<\/li>\n\n\n\n<li>\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8<\/li>\n\n\n\n<li>\u30b3\u30fc\u30b9<\/li>\n\n\n\n<li>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306b\u95a2\u3059\u308b\u304a\u77e5\u3089\u305b<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8<\/li>\n\n\n\n<li>\u6559\u80b2\u5411\u3051Q&amp;A<\/li>\n\n\n\n<li>\u96c7\u7528\u4e3b\u306e\u7dcf\u5408\u8a55\u4fa1<\/li>\n\n\n\n<li>\u7d66\u4e0e\u63a8\u5b9a\u984d<\/li>\n\n\n\n<li>\u30a4\u30d9\u30f3\u30c8<\/li>\n\n\n\n<li>\u30d5\u30a1\u30af\u30c8\u30c1\u30a7\u30c3\u30af<\/li>\n\n\n\n<li>\u3088\u304f\u3042\u308b\u8cea\u554f<\/li>\n\n\n\n<li>\u30db\u30fc\u30e0\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3<\/li>\n\n\n\n<li>\u30cf\u30a6\u30c4\u30fc<\/li>\n\n\n\n<li>\u753b\u50cf\u30e1\u30bf\u30c7\u30fc\u30bf<\/li>\n\n\n\n<li>\u6c42\u4eba\u60c5\u5831<\/li>\n\n\n\n<li>\u5b66\u7fd2\u7528\u52d5\u753b<\/li>\n\n\n\n<li>\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9<\/li>\n\n\n\n<li>\u30ed\u30b4<\/li>\n\n\n\n<li>\u6570\u5b66\u306e\u89e3\u6cd5<\/li>\n\n\n\n<li>\u6620\u753b<\/li>\n\n\n\n<li>\u7df4\u7fd2\u554f\u984c<\/li>\n\n\n\n<li>\u88fd\u54c1<\/li>\n\n\n\n<li>\u3088\u304f\u3042\u308b\u8cea\u554f<\/li>\n\n\n\n<li>\u30ec\u30b7\u30d4<\/li>\n\n\n\n<li>\u30af\u30c1\u30b3\u30df<\/li>\n\n\n\n<li>\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u691c\u7d22\u30dc\u30c3\u30af\u30b9<\/li>\n\n\n\n<li>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30a2\u30d7\u30ea<\/li>\n\n\n\n<li>\u5b9a\u671f\u8cfc\u5165\u3068\u30da\u30a4\u30a6\u30a9\u30fc\u30eb<\/li>\n\n\n\n<li>\u52d5\u753b<\/li>\n<\/ul>\n\n\n\n<p>\u5168\u3066\u89e6\u308c\u308b\u306b\u306f\u591a\u3059\u304e\u308b\u306e\u3067\u3001\u8a73\u3057\u304f\u306f<a href=\"https:\/\/developers.google.cn\/search\/docs\/appearance\/structured-data\/search-gallery?hl=ja\" target=\"_blank\" rel=\"noreferrer noopener\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u7a2e\u985e\u4e00\u89a7<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u672c\u8a18\u4e8b\u3067\u306f\u30a4\u30e1\u30fc\u30b8\u3092\u63b4\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306b\u3044\u304f\u3064\u304b\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u7c21\u5358\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-8\">\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8<\/h3>\n\n\n\n<p>\u30da\u30fc\u30b8\u306e\u968e\u5c64\u304c\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u69cb\u9020\u3092\u7406\u89e3\u3059\u308b\u52a9\u3051\u306b\u306a\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u3001Google\u304c\u30b5\u30a4\u30c8\u5185\u306e\u30da\u30fc\u30b8\u3092\u5206\u985e\u3059\u308b\u969b\u306b\u624b\u304c\u304b\u308a\u3068\u3057\u3066\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>BreadcrumbList\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u5bfe\u5fdc\u3067\u304d\u3066\u3044\u308b\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306b\u3001\u300c\u30db\u30fc\u30e0 &gt; \u696d\u52d9\u52b9\u7387\u5316\u300d\u3068\u30da\u30fc\u30b8\u968e\u5c64\u304c\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"235\" src=\"https:\/\/tokoton.biz\/blog\/wp-content\/uploads\/img_breadcrumbList.jpg\" alt=\"\" class=\"wp-image-1529\" srcset=\"https:\/\/tokoton.biz\/blog\/wp-content\/uploads\/img_breadcrumbList.jpg 948w, https:\/\/tokoton.biz\/blog\/wp-content\/uploads\/img_breadcrumbList-300x74.jpg 300w, https:\/\/tokoton.biz\/blog\/wp-content\/uploads\/img_breadcrumbList-768x190.jpg 768w, https:\/\/tokoton.biz\/blog\/wp-content\/uploads\/img_breadcrumbList-940x233.jpg 940w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\"><\/figure>\n\n\n\n<div class=\"wp-block-sgb-sanko\"><a href=\"https:\/\/developers.google.cn\/search\/docs\/appearance\/structured-data\/breadcrumb?hl=ja\" class=\"sgb-e-link sgb-e-link--horizontal sgb-e-link--left\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"sgb-e-link__image\"><img decoding=\"async\" src=\"https:\/\/tokoton.biz\/blog\/wp-content\/uploads\/sng\/9eb2a3fae82ea108d629934f1c06d59c.png\" class=\"sgb-e-link__img\" alt=\"\"><\/div><div class=\"sgb-e-link__text\"><span class=\"sgb-e-link__catchy\">\u53c2\u8003<\/span><div class=\"sgb-e-link__title\">\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\uff08BreadcrumbList\uff09\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5 | Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb &nbsp;|&nbsp; \u30c9\u30ad\u30e5\u30e1\u30f3\u30c8 &nbsp;|&nbsp; Google for Developers<\/div><div class=\"sgb-e-link__sitename\">Google for Developers<\/div><\/div><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-9\">\u30a4\u30d9\u30f3\u30c8<\/h3>\n\n\n\n<p>\u30a4\u30d9\u30f3\u30c8\u60c5\u5831\u304cGoogle\u306e\u30a4\u30d9\u30f3\u30c8\u6a5f\u80fd\u306e\u8868\u793a\u5bfe\u8c61\u3068\u306a\u308a\u3001Google\u30de\u30c3\u30d7\u306a\u3069\u304b\u3089\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30ed\u30b4\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u8aac\u660e\u306a\u3069\u3092\u76ee\u7acb\u305f\u305b\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>Event\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-sgb-sanko\"><a href=\"https:\/\/developers.google.cn\/search\/docs\/appearance\/structured-data\/event?hl=ja\" class=\"sgb-e-link sgb-e-link--horizontal sgb-e-link--left\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"sgb-e-link__image\"><img decoding=\"async\" src=\"https:\/\/tokoton.biz\/blog\/wp-content\/uploads\/sng\/9eb2a3fae82ea108d629934f1c06d59c.png\" class=\"sgb-e-link__img\" alt=\"\"><\/div><div class=\"sgb-e-link__text\"><span class=\"sgb-e-link__catchy\">\u53c2\u8003<\/span><div class=\"sgb-e-link__title\">\u30a4\u30d9\u30f3\u30c8\uff08Event\uff09\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf | Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb &nbsp;|&nbsp; \u30c9\u30ad\u30e5\u30e1\u30f3\u30c8 &nbsp;|&nbsp; Google for Developers<\/div><div class=\"sgb-e-link__sitename\">Google for Developers<\/div><\/div><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-10\">\u6c42\u4eba\u60c5\u5831<\/h3>\n\n\n\n<p>\u6c42\u4eba\u60c5\u5831\u304cGoogle\u306e\u6c42\u4eba\u691c\u7d22\u6a5f\u80fd\u306e\u8868\u793a\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6c42\u4eba\u60c5\u5831\u306e\u516c\u958b\u65e5\u3001\u6c42\u4eba\u306e\u6709\u52b9\u671f\u9650\u3001\u96c7\u7528\u5f62\u614b\u3001\u8077\u7a2e\u3001\u52e4\u52d9\u5730\u3001\u7d66\u4e0e\u306a\u3069\u304c\u8a18\u8f09\u3067\u304d\u308b\u307b\u304b\u3001\u691c\u7d22\u7d50\u679c\u753b\u9762\u306b\u5fdc\u52df\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\u30dc\u30bf\u30f3\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>JobPosting\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-sgb-sanko\"><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/job-posting?hl=ja\" class=\"sgb-e-link sgb-e-link--horizontal sgb-e-link--left\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"sgb-e-link__image\"><img decoding=\"async\" src=\"https:\/\/tokoton.biz\/blog\/wp-content\/uploads\/sng\/4e40fd0cc1bce31da0ae9fe5ab2c91cd.png\" class=\"sgb-e-link__img\" alt=\"\"><\/div><div class=\"sgb-e-link__text\"><span class=\"sgb-e-link__catchy\">\u53c2\u8003<\/span><div class=\"sgb-e-link__title\">\u6c42\u4eba\u60c5\u5831\uff08JobPosting\uff09\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf | Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb &nbsp;|&nbsp; \u30c9\u30ad\u30e5\u30e1\u30f3\u30c8 &nbsp;|&nbsp; Google for Developers<\/div><div class=\"sgb-e-link__sitename\">Google for Developers<\/div><\/div><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-11\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h3>\n\n\n\n<p>\u3088\u304f\u3042\u308b\u8cea\u554f\u304c\u691c\u7d22\u7d50\u679c\u753b\u9762\u306b\u6298\u308a\u305f\u305f\u307e\u308c\u305f\u72b6\u614b\u3067\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30af\u30ea\u30c3\u30af\u3057\u3066\u7c21\u5358\u306b\u5185\u5bb9\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001Google\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>FAQPage\u3001Question\u3001Answer \u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-sgb-sanko\"><a href=\"https:\/\/developers.google.cn\/search\/docs\/appearance\/structured-data\/faqpage?hl=ja\" class=\"sgb-e-link sgb-e-link--horizontal sgb-e-link--left\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"sgb-e-link__image\"><img decoding=\"async\" src=\"https:\/\/tokoton.biz\/blog\/wp-content\/uploads\/sng\/9eb2a3fae82ea108d629934f1c06d59c.png\" class=\"sgb-e-link__img\" alt=\"\"><\/div><div class=\"sgb-e-link__text\"><span class=\"sgb-e-link__catchy\">\u53c2\u8003<\/span><div class=\"sgb-e-link__title\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u3088\u304f\u3042\u308b\u8cea\u554f\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b | Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb &nbsp;|&nbsp; \u30c9\u30ad\u30e5\u30e1\u30f3\u30c8 &nbsp;|&nbsp; Google for Developers<\/div><div class=\"sgb-e-link__sitename\">Google for Developers<\/div><\/div><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-12\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u624b\u9806<\/h2>\n\n\n\n<p>\u95a2\u9023\u3059\u308b\u3082\u306e\u3092\u5168\u3066\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u3057\u3066\u8a18\u8ff0\u3067\u304d\u308c\u3070\u3044\u3044\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u81ea\u52d5\u5316\u306e\u53ef\u5426\u3084\u7ba1\u7406\u306e\u624b\u9593\u306a\u3069\u3092\u8003\u616e\u3057\u3066\u3069\u3053\u307e\u3067\u5bfe\u5fdc\u3059\u308b\u304b\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5909\u66f4\u304c\u3042\u308c\u3070\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3082\u305d\u308c\u306b\u5408\u308f\u305b\u3066\u9069\u5207\u306b\u5909\u66f4\u3055\u308c\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong><span class=\"keiko_yellow\">\u958b\u767a\u8cbb\u3084\u904b\u7528\u8cbb\u306b\u3082\u95a2\u308f\u3063\u3066\u304f\u308b\u3053\u3068\u3067\u3059\u306e\u3067\u3001\u8a2d\u8a08\u6bb5\u968e\u3067\u691c\u8a0e\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-13\">\u904b\u7528\u65b9\u6cd5\u306e\u691c\u8a0e<\/h3>\n\n\n\n<p>CMS\u304c\u3042\u308b\u5834\u5408\u3001<strong><span class=\"keiko_yellow\">\u65e5\u3005\u306e\u6295\u7a3f\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u624b\u4f5c\u696d\u3067\u7ba1\u7406\u3057\u3066\u3044\u304f\u306e\u306f\u73fe\u5b9f\u7684\u3067\u306f\u306a\u3044<\/span><\/strong>\u3067\u3059\u304b\u3089\u3001\u3067\u304d\u308b\u3060\u3051\u81ea\u52d5\u751f\u6210\u3059\u308b\u3053\u3068\u3092\u8003\u3048\u307e\u3059\u3002\u30d7\u30e9\u30b0\u30a4\u30f3\u306a\u3069\u3067\u3067\u304d\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30b5\u30a4\u30c8\u306e\u6271\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u6027\u8cea\u306b\u5fdc\u3058\u3066\u81e8\u6a5f\u5fdc\u5909\u306b\u5bfe\u5fdc\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-14\">\u4f7f\u7528\u3059\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6c7a\u5b9a<\/h3>\n\n\n\n<p><strong><span class=\"keiko_yellow\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5408\u308f\u305b\u3066\u3001\u4f7f\u7528\u3059\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u9078\u3073\u307e\u3059<\/span>\u3002<\/strong>\u30d6\u30ed\u30b0\u3067\u3042\u308c\u3070\u8a18\u4e8b\u3092\u4f7f\u3046\u3067\u3057\u3087\u3046\u3057\u3001\u30a4\u30d9\u30f3\u30c8\u3092\u6271\u3046\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u30a4\u30d9\u30f3\u30c8\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3082\u8a18\u8ff0\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3092\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u3057\u3066\u8a18\u8ff0\u3059\u308b\u304b\u3069\u3046\u304b\u3082\u8003\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u306f\u89aa\u30da\u30fc\u30b8\u304c\u5909\u66f4\u306b\u306a\u3063\u305f\u5834\u5408\u306b\u305d\u306e\u5b50\u30da\u30fc\u30b8\u3059\u3079\u3066\u304c\u5f71\u97ff\u3092\u53d7\u3051\u308b\u306e\u3067\u3001\u81ea\u52d5\u5316\u3055\u308c\u3066\u3044\u306a\u3044\u72b6\u614b\u3067\u306e\u904b\u7528\u306f\u56f0\u96e3\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-15\">\u8a18\u8ff0\u5f62\u5f0f\u306e\u9078\u629e<\/h3>\n\n\n\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u306f\u8907\u6570\u306e\u5f62\u5f0f\u304c\u3042\u308a\u307e\u3059\u3002JSON-LD\u304c\u63a1\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u958b\u767a\u74b0\u5883\u3084CMS\u306b\u5408\u308f\u305b\u3066\u9078\u629e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n<div id=\"id-1468d769-2997-4908-848b-c7355660b998\">\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u5f62\u5f0f<\/th><th>\u6982\u8981<\/th><\/tr><\/thead><tbody><tr><td>JSON-LD<\/td><td>&lt;script&gt;\u30bf\u30b0\u5185\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u3057\u3066\u6c7a\u3081\u3089\u308c\u305f\u5f62\u306eJSON\u3092\u8a18\u8ff0\u3057\u307e\u3059\u3002\u52d5\u7684\u306b\u633f\u5165\u3057\u3066\u3082\u8aad\u307f\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 Google\u306f\u3053\u306e\u5f62\u5f0f\u306e\u4f7f\u7528\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/td><\/tr><tr><td>microdata<\/td><td>HTML\u30bf\u30b0\u306e\u5c5e\u6027\u3092\u4f7f\u7528\u3057\u3066\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8a18\u8ff0\u3057\u307e\u3059\u3002\u30bf\u30b0\u306e\u5c5e\u6027\u3092\u4f7f\u3046\u6027\u8cea\u4e0a\u3001HTML\u304c\u9069\u5207\u306b\u69cb\u9020\u5316\u3055\u308c\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/td><\/tr><tr><td>RDFa<\/td><td>\u3053\u3061\u3089\u3082HTML\u30bf\u30b0\u306e\u5c5e\u6027\u3092\u4f7f\u7528\u3057\u3066\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8a18\u8ff0\u3057\u307e\u3059\u304c\u3001microdata\u3068\u306f\u66f8\u304d\u65b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u30bf\u30b0\u306e\u5c5e\u6027\u3092\u4f7f\u3046\u6027\u8cea\u4e0a\u3001HTML\u304c\u9069\u5207\u306b\u69cb\u9020\u5316\u3055\u308c\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-sgb-message\"><div class=\"memo sng-shadow-0\" style=\"border-radius:0px;background-color:#ffebeb;color:#f88080\"><div class=\"memo_ttl dfont\"><span class=\"sng-box-msg__icon\" style=\"background:#f88080\"><i class=\"fas fa-exclamation\"><\/i><\/span><div class=\"sng-box-msg__title\">\u6ce8\u610f<\/div><\/div><div class=\"sng-box-msg__contents\">\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5185\u5bb9\u306fSchema.org\u306e\u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u3067\u5b9a\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u304c\u3001Schema.org\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u306fGoogle\u691c\u7d22\u3067\u306f\u4e0d\u8981\u306a\u3082\u306e\u3082\u591a\u304f\u542b\u307e\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u5b9f\u969b\u306b\u5b9f\u88c5\u65b9\u6cd5\u3092\u691c\u8a0e\u3059\u308b\u5834\u5408\u3001\u307e\u305a\u306f<a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/intro-structured-data?hl=ja\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb<\/a>\u3092\u53c2\u7167\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-16\">\u5b9f\u969b\u306b\u8a18\u8ff0\u3059\u308b<\/h3>\n\n\n\n<p>\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3092JSON-LD\u3067\u8a18\u8ff0\u3059\u308b\u5834\u5408\u306f\u4ee5\u4e0b\u306e\u69d8\u306a\u5f62\u5f0f\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>head\u30bf\u30b0\u5185\u306b\u6c7a\u3081\u3089\u308c\u305f\u5f62\u3067JSON\u3092\u8a18\u8ff0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-sgb-codebox pre_tag\"><span><i class=\"fa fa-code\"><\/i>HTML<\/span><pre><code>&lt;html&gt;\n  &lt;head&gt;\n    &lt;title&gt;Award Winners&lt;\/title&gt;\n    &lt;script type=\"application\/ld+json\"&gt;\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"BreadcrumbList\",\n      \"itemListElement\": [{\n        \"@type\": \"ListItem\",\n        \"position\": 1,\n        \"name\": \"Books\",\n        \"item\": \"https:\/\/example.com\/books\"\n      },{\n        \"@type\": \"ListItem\",\n        \"position\": 2,\n        \"name\": \"Science Fiction\",\n        \"item\": \"https:\/\/example.com\/books\/sciencefiction\"\n      },{\n        \"@type\": \"ListItem\",\n        \"position\": 3,\n        \"name\": \"Award Winners\"\n      }]\n    }\n    &lt;\/script&gt;\n  &lt;\/head&gt;\n  &lt;body&gt;\n  &lt;\/body&gt;\n&lt;\/html&gt;<\/code><\/pre><\/div>\n\n\n\n<p>\u203bGoogle\u306e\u30b5\u30f3\u30d7\u30eb\u30b3\u30fc\u30c9\u304b\u3089\u5f15\u7528<br><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/breadcrumb?hl=ja\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/breadcrumb?hl=ja<\/a><\/p>\n\n\n\n<div class=\"wp-block-sgb-message\"><div class=\"memo sng-shadow-0\" style=\"border-radius:0px;background-color:#ffebeb;color:#f88080\"><div class=\"memo_ttl dfont\"><span class=\"sng-box-msg__icon\" style=\"background:#f88080\"><i class=\"fas fa-exclamation\"><\/i><\/span><div class=\"sng-box-msg__title\">\u6ce8\u610f<\/div><\/div><div class=\"sng-box-msg__contents\">\n<p>\u3053\u306e\u3068\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3055\u308c\u306a\u3044\u5185\u5bb9\u3092\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u542b\u3081\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u307b\u304b\u306b\u3082\u3001\u6c42\u4eba\u60c5\u5831\u306f\u6c42\u4eba\u60c5\u5831\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u306a\u3044\u30da\u30fc\u30b8\u3067\u4f7f\u7528\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u306a\u3069\u3001<a href=\"https:\/\/developers.google.cn\/search\/docs\/appearance\/structured-data\/job-posting?hl=ja#content-policies\" target=\"_blank\" rel=\"noreferrer noopener\">\u6c42\u4eba\u60c5\u5831\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30dd\u30ea\u30b7\u30fc<\/a>\u3084<a href=\"https:\/\/developers.google.cn\/search\/docs\/essentials\/spam-policies?hl=ja\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a6\u30a7\u30d6\u691c\u7d22\u306e\u30b9\u30d1\u30e0\u306b\u95a2\u3059\u308b\u30dd\u30ea\u30b7\u30fc<\/a>\u306b\u9055\u53cd\u3057\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-17\">\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u3067\u78ba\u8a8d\u3059\u308b<\/h3>\n\n\n\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u8a18\u8ff0\u304c\u3067\u304d\u305f\u3089\u3001\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u3067\u30df\u30b9\u304c\u306a\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u30b3\u30fc\u30c9\u3067\u306e\u691c\u7d22\u3082\u53ef\u80fd\u3067\u3059\u3057\u3001\u81ea\u52d5\u5316\u3057\u305f\u5834\u5408\u306fURL\u3092\u6307\u5b9a\u3057\u3066\u5b9f\u969b\u306b\u51fa\u529b\u3055\u308c\u305f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u691c\u67fb\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u306f\u6587\u6cd5\u304c\u6b63\u3057\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3067\u304d\u308b\u3060\u3051\u3067\u3001\u5185\u5bb9\u304c\u5408\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u4fdd\u8a3c\u3055\u308c\u306a\u3044\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-sgb-sanko\"><a href=\"https:\/\/search.google.com\/test\/rich-results\" class=\"reference table \" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"tbcell refttl\"><i class=\"fas fa-bookmark\" style=\"color: #ffb36b\"><\/i>\u53c2\u8003<\/span><span class=\"tbcell refcite\">Rich Results Test<span><strong>Google Search Console<\/strong><\/span><\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-18\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u6a19\u6e96\u5316\u3055\u308c\u305f\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u9806\u4f4d\u306b\u306f\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u8868\u793a\u306b\u3088\u3063\u3066\u76ee\u7acb\u3064\u3088\u3046\u306b\u306a\u3063\u305f\u308a\u3001Google\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306b\u5bfe\u5fdc\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u73fe\u5728\u3001Google\u306f30\u4ee5\u4e0a\u306e\u7570\u306a\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5f62\u5f0f\u3068\u3057\u3066\u306f\u3001JSON-LD\u3001microdata\u3001RDFa\u306e\u3044\u304f\u3064\u304b\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u57fa\u672c\u7684\u306b\u306fJSON-LD\u304c\u5e83\u304f\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u958b\u767a\u74b0\u5883\u3084CMS\u306b\u5408\u308f\u305b\u3066\u9078\u629e\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6587\u6cd5\u304c\u6b63\u3057\u3044\u304b\u3069\u3046\u304b\u306f\u3001\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u3092\u4f7f\u7528\u3057\u3066\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div 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